One of the best examples is IKEA, who published a quiz called 'From A to Zzzz bedroom ideas on The Telegraph' and found a brilliant way to showcase their products, although subtly. Advertising Continue reading below Choose the right type of content The second important factor to consider is the type of content. There are different forms of content: visual content, long-form articles, listicles, predictions, and roundups. While visual content is best suited for social media platforms, annual roundups and listicles do well as guest posts. Sometimes you have to make spontaneous decisions. For example, we (at E2M) recently reached out to top content marketers with a few questions.
We had an amazing response with over 45 marketers. In due course, we ended up with an 11,000-word article, which we published raster to vector conversion on our own site. If the response had been lower, we would have written a traditional 1000-1500 word article and submitted it to a third party blog. Choose the right tone Keep in mind that the tone of the article decides where it should be published. If you have a thought-provoking or controversial article, post it on Medium, LinkedIn, and active communities and forums. It's a great way to get more views for your post. They provide an open ground for discussion. Find out how Jason Fried, founder and CEO of Basecamp, grabbed attention with this piece on Medium.
Content calendar People will search for the best Christmas pie recipes every year, but that doesn't mean you're talking about them in February. Common sense, right? However, many bloggers get stuck in a rut and don't understand the dynamics of timing and content. Let's understand what factors affect content timing and how they should be kept in mind when planning your content schedule. Newsjacking Often bloggers jump on the bandwagon long after the wagon has departed. Some bloggers are still sharing tips for succeeding on social media when the world is chasing monsters and Olympic medals. A blogger should stay updated at all times and post content on topics that are trending.