Amazon sales in the second quarter of 2020 increased to $ 88.9 billion, an increase of 40% compared to the same period last year. With the closure of traditional stores, it was inevitable that e-commerce would regain its slack. However, early data show that recently observed behavioral changes herald a new era of online first shopping. According to Software Advice, 73% of consumers shopping online since the pandemic will continue to do so. Software advice
Wunderman Thompson Commerce ghost mannequin effect believes that only 16% of consumers will revert to their previous It's clear that consumers will continue to look to e-commerce and customer care in the near future for more purchases. In fact, Rakuten Advertising has revealed that three-quarters of UK shoppers plan to do most of this year's holiday shopping online. With the holiday season approaching, retailers need to rethink their existing plans for Thanksgiving and the holiday period from Black Friday to Christmas. Many aspects of these plans will continue to be implemented, as brands have already expected a surge in demand during this period. Search insights will help you understand consumer sentiment to prepare for this new demand. E-commerce serves important functions other than clinical one-time purchases. advertisement
Continue reading below Provides immediate information about products and services, along with customer reviews. It allows people to stay at home rather than visit a store. Consumers can buy on the go. In fact, Business Insider Intelligence predicts that mobile e-commerce will account for 54% of total online sales by the end of 2020. New technologies such as visual search allow consumers to search by image instead of text. Therefore, it turns out that e-commerce is not a pure shift of existing demand to websites rather than physical stores.