All instant But before getting too deep into the data discussion, keep this in mind: Just two decades ago, you'd be reading this on paper. Either you have to have a subscription to the publication it was printed in, or you have to be somewhere - a library, school, office, or waiting room - that has a collection of magazines and other periodicals. To make a purchase, you'll probably go to a retail store after looking up the address in the phone book and you 're there somehowwithout GPS. Some transactions were handled over the phone, others by mail.
Now you can just ask Alexa - while it's browsing your favorite playlist - to order virtually anything Amazon has to offer (which is pretty much anything). Our jewelry retouching service culture has quickly adapted to this new normal and that's good for marketers. Why is it good? Because, getting back to data, this anywhere, anytime digital landscape creates immense amounts of data. What town criers, door-to-door salespeople and switchboard operators never knew was what the
customer was doing before or after they called, cried or punched. The beauty of the advanced mobile phone and the internet it connects to is how it collects, manages and contributes, in particular, to consumer data. And data tells marketers which channels and content are working. Channel assignment Having the data is one thing, but doing something useful with it is another. And it depends on your interpretation of the data. A single click can be meaningless without context – without noticing it and extrapolating what it means on that specific customer's journey.